Media releases

South St. Burger Co. adds Bayview Village location to its growing list of bullfrogpowered^® restaurants

Premium burger restaurant now supports 100 per cent green electricity at eight Ontario locations

Toronto, November 18, 2011 — Bullfrog Power^®, Canada's 100 per cent green energy provider, announced today that South St. Burger Co., a Canadian premium burger restaurant, has expanded its commitment to green electricity by signing on its newest location in Bayview Village, Toronto, for Bullfrog Power. The decision complements South St.'s recent move to green the electricity requirements of its Oakville restaurant—and brings the number of the company's bullfrogpowered restaurants in Ontario to eight. South St.'s growing commitment to green power, which has been ongoing since South St. bullfrogpowered its first location in 2010, brings the organization to the "Steward" category in the bullfrogpowered Green Index, Bullfrog's national ranking of green power purchasers in Canada. The organization has achieved the highest Green Index status of any Canadian fast food restaurant. By choosing green power, South St. is reducing its environmental impact and supporting the development of new renewable generation in Canada.

“Choosing green electricity for our Bayview Village location—which will be the chain’s first LEED-certified unit —was a natural next step for us and supports our philosophy to “Be the Right Choice” for our customers,” says Jay Gould, President and Founder, South St. Burger Co. and New York Fries. “When patrons come to one of our bullfrogpowered restaurants, we’re proud to offer them a premium burger product sourced from conscientiously farmed beef in an environment powered with 100 per cent renewable electricity.”

Through the agreement, Bullfrog Power's generators inject renewable electricity onto the grid to match the amount of power South St. Burger Co.'s bullfrogpowered restaurants use. In Ontario, Bullfrog's electricity comes from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogo^M program—instead of from polluting sources like coal, oil, natural gas and nuclear. Bullfrog Power uses the collective demand of its customers to support the development of new renewable generation in Canada. To date, several new wind projects have been commissioned in Canada to meet the demand of the growing community of bullfrogpowered homes and businesses.

In addition to choosing renewable electricity, South St. has adopted LEED construction standards and is applying for LEED certification for its new Bayview Village location. Ninety per cent FSC-certified wood as well as no or low-VOC paints and sealants were used in the restaurant's construction. South St. has also installed energy efficient solutions at other locations, including grill hoods with heat exchange ventilation systems and high-efficiency fryers. All South St. locations use LED lights where possible. Additionally, the company's Barrie location has installed a solar-powered water heater, and its Markham location has implemented a solar photovoltaic system that generates renewable electricity on-site and supplies it to the Ontario grid. In recognition of its sustainability efforts, South St. Burger Co.'s Don Mills location was awarded the 2011 Special Recognition Award for Innovation in Energy by the Association for Retail Environments in March and Foodservice and Hospitality Magazine's Green Leadership Award in June of this year. South St.'s beef has no added hormones, antibiotics or additives, and is purchased from farms that practice conscientious and natural farming.

“South St. Burger Co. is quickly becoming an environmental leader in the premium fast food industry,” said Tom Heintzman, President, Bullfrog Power. “By choosing green electricity for its newest location, the company is reinforcing its dedication to providing its customers with a lower-impact burger choice.”

About Bullfrog Power
Bullfrog Power, Canada's 100 per cent green energy provider, provides renewable energy solutions that allow homes and businesses to reduce their environmental impact and help create a cleaner, healthier world. Bullfrog's green electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogo^M program instead of from polluting sources like coal, oil, natural gas and nuclear. A clean, renewable alternative to fossil-fuel based natural gas, Bullfrog's green natural gas is produced in Canada from biogas facilities that have met strict environmental criteria as defined by ICF International. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green energy with Bullfrog Power. Homes and businesses can sign up easily, quickly and affordably at www.bullfrogpower.com.

About South St. Burger Co.
South St. Burger Co. serves premium food in a contemporary, New York style loft-like environment. The menu features fresh, 1/3 lb patties made with 100 per cent pure beef, chicken breasts and veggie burgers as well as a small burger. Sides include the famous hand-cut New York Fries french fries and poutine, hand-made onion rings and hand-scooped milkshakes made from real, premium ice cream. A variety of traditional and gourmet condiments, from dill pickles to Dijon horseradish, guacamole and mango chutney, allow customers to personalize their orders at no extra charge. A selection of five real cheeses, including cheddar, blue and goat, are also on the menu. South St. Burger Co. currently operates 15 restaurants in Ontario and has one franchised unit in Alberta. Driven by a philosophy that it takes more than good ingredients to make a great burger, South St. Burger Co. has also made a large commitment to the environment, choosing to bullfrogpower eight of its locations and use solar power in two, with plans to continue its commitment to sustainability. www.southstburger.com

Contact Bullfrog Power
William Pointon
Manager, Public Relations
Tel: 416.360.3464 ext 221
Email: william.pointon@bullfrogpower.com

Contact South St. Burger Co.
Alyssa Berenstein
Marketing
Tel: 416.963.5005 ext 232
Email: alyssab@newyorkfries.com